Newspapers need to 'forget about news'

An interesting trend in how the masses get - and to an extent 'make' - their daily news.

Posted: 9 November 2006 By: Oliver Luft of journalism.co.uk

"Newspapers need to forget news if they are going to prosper in the digital age, an industry conference wastold today.Opening the Beyond the Printed Word conference in Vienna, Robert Cauthorn, CEO of CityTools, said that newspapers had lost the ability to tell communities the stories they are interested in.Newspapers are guilty of talking only to decision makers, he said, and people were now shifting to form their own online communities around stories that interested them."

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